MJR Adventures
MJR
Adventures
35+
Years in the trade
5,000+
Retail accounts built - 15,000 points of distribution
3 → 22
Distributors grown for DeLeon Tequila
--WHAT WE DO
The work behind
a brand that moves.
The unglamorous machinery that turns a good bottle into steady velocity- route to market, distributor performance, and in-market execution.
01 / Route to Market
Getting in, and getting attention
Distributor management · contract negotiation · market identification · strategic placements
02 / Sales Leadership
Building the team that closes
Sales-force leadership · hiring & mentoring · target setting · velocity programs
03 / Commercial Strategy
The plan, and the numbers under it
Sales strategy · pricing & profitability · marketing execution · sales planning
04 / Operations & Compliance
Keeping it legal and in stock
Inventory & supply chain · regulatory compliance · partner relationships
CATEGORIES
THE THREE - TIER SYSTEM
Your brand lives or dies in the middle tier.
In the U.S., you can't sell straight to retail. Every bottle travels supplier → distributor → retailer. The distributor decides what gets pushed and what gathers dust. I've sat on both sides of that table - and I make sure your brand is the one that moves.
PROVEN TRACK RECORD
Brands I've helped bring to the shelf.
AVIATION GIN
DELEON TEQUILA
STILLHOUSE SPIRITS
- ABOUT
Deep roots,and a track record
that earns the room.
Over 35 years in the wine & spirits industry, I've worked both sides of the U.S. three-tier system--up through the distributor world at Empire Merchants, then supplier-side into national roles at Bacardi, DeLeon Tequila, Blackheath, Stillhouse, and Miami Cocktail Company.
Michael Rieck- Founder
I partner with founders and teams who are serious about doing things the right way- and I help them win in an increasingly competitive landscape
Today, through MJR Adventures, I bring all of it to the brands I partner with -- acting as the essential bridge between brand owners and wholesalers, and turning ambition into shipped cases.
MJR Adventures, LLC Founder — sales consulting for wine & spirits brands 2023 — 2024 Platform One SVP / General Manager — a sales platform for founder-led emerging brands 2019 — 2023 Miami Cocktail Company SVP Sales, North America — scaled to 5,000+ accounts & 15,000 PODs 2016 — 2019 Stillhouse Spirits Co. VP Sales — built & fielded a national sales force 2012 — 2016 Blackheath Beverage Group President / Partner — bridging brand owners, distributors & the trade 2010 — 2012 DeLeon Tequila National Sales Director — grew distribution from 3 houses to 22 2008-2010 Bacardi USA Director of Field Marketing- developed & implemented all marketing activity in Bacardi's largest business unit 1996 — 2008 Empie Merchants/Charmer Industries NY Dir. of Marketing → Vice President → GSM (12 yrs; units to $185MM, teams to 145)